We take our responsibility as Ajolla stewards very seriously. It's our job to provide a system deserving of your trust — by proactively screening for potential problems, by investigating issues brought to us by our community, and by still being exceedingly clear that even with these steps not every project will go as planned.
Our goal is to provide a safe and trusted platform where people are honest and open with one another as they collaborate to bring businesses to life.
What everyone should know
Ajolla is not a store. Oftentimes, people aren’t buying things that already exist — they’re helping to create new things. Creating things isn’t always easy. Some campaigns will go wonderfully, and others will run into obstacles. Be prepared for a little bit of each.
Entrepreneurs are responsible for their campaigns. When you support a campaign, you’re trusting the entrepreneur to do a good job, so if you don’t know them personally or by reputation, do a little research first. Ajolla doesn’t evaluate a campaign’s claims, resolve disputes — donors decide what’s worth funding and what’s not.
Some campaigns won’t go as planned. Even with an entrepreneur’s best efforts, a campaign may not work out the way everyone hopes. Ajolla entrepreneurs have a remarkable track record, but nothing’s guaranteed. Keep this in mind when you back a campaign.
What donors can do
Explore the campaign page. It should tell you everything you need to know, including details about the business and information — including a Verified Name — about the entrepreneur who’s vouching for it. Don’t forget to read the reviews (to see what others are saying) and any updates (to see how the entrepreneur communicates with donors).
Read what others say. If you’re not sure about something, you can look elsewhere on the web. Does the entrepreneur have an online presence or past work you can look at? Do people say good things about them? If you’re curious about the businesses they’re launching or already managing, you can look into that, too. Has it been tried before? What happened then?
Ask questions. If there’s something you want to know about a campaign, ask the entrepreneur — there’s a “contact founder” button at the bottom of each campaign page. And if you come across anything suspicious, just let us know — there’s a “report this project” button on each page. That feedback helps us make sure no one’s trying to abuse the system.
What entrepreneurs can do
Be open and responsive. Let people know all about who you are and what you want to accomplish. And do your best to answer donors’ questions and address their concerns, quickly and thoroughly — it’s a great way to show people that you’re reliable, available, and committed to your business.
Be honest and ethical. It’s tempting to “sell” your business with glossy pitches and big promises, but donors can trust you much more when you’re straightforward and honest. Give them a real look at your work, and be frank about the risks and challenges. Don’t try to game the system or make your campaign look more popular than it is — entrepreneurs who try things like self-funding and other pledging schemes are at risk of having their projects suspended.
Only work with trusted partners. If you’re collaborating with a group of people, make sure the Verified Name for your campaign is a trusted contributor, and be cautious about sharing one password. If someone approaches you with offers to promote or market your campaign, remember that Ajolla does not endorse or have any affiliation with such services. If the service sends spam messages or distributes lists of donors’ emails, you’ll be held accountable, and your campaign could be suspended.
What we do
We listen. We didn’t just build Ajolla — we’ve been lovingly tending to it since it was an idea in 2018. Our Integrity team is always watching over the platform and reviewing reports from the community. Our community helps us make sure this is the safest, most effective platform around.
We monitor the system. Our Integrity team uses complex algorithms and automated tools to identify and investigate suspicious activity on campaigns.
We take action. Sometimes that just means asking someone to fix a problem. But when we find users or projects that abuse the system, we don’t hesitate to suspend them.
General security tips
Beware of “phishing.” Phishing is when someone pretends to be a business you trust and asks for sensitive information. Ajolla will never ask for your Social Security number or full payment information over the phone or by email, and the only place we’ll ask you to enter your password is on Ajolla log-in screen. If anyone asks you for this information, or you think you’ve received a scam or hoax email from someone pretending to be affiliated with us, don’t respond — just let us know.
Ajolla is a powerful tool for bringing entrepreneurial ideas to life. So far, we are aiming to serve 1 million donors from all over the world who would support campaigns, helping to launch or finance 10,000 businesses. It works best when donors and entrepreneurs communicate openly and honestly, and everyone’s well informed. We hope you enjoy getting involved — and if there’s anything at all you need to know, just ask.